MEET THE 2024 USTOA FUTURE LIGHTS
OF THE TOUR INDUSTRY!

These individuals are recognized as champions of sustainability and DEI (diversity, equity, inclusion) efforts within their own companies, and now, among all members of USTOA and the greater tour and travel industry.

The USTOA Future Lights of the Tour Industry was launched in 2022 during USTOA’s 50th anniversary to mark the association’s commitment to focus on the people, issues, and opportunities that will shape and improve the tour industry for future generations. Each of the USTOA Future Lights will help lead us into a more sustainable, responsible, and equitable future. Join us in tipping our hats and raising our collective glasses to toast their achievements and promise.


ALISON ATKINSON

COMMERCIAL DIRECTOR AND EXECUTIVE TEAM MEMBER, AVANTI DESTINATIONS

Alison has spearheaded introducing sustainability into Avanti business practices by focusing on the people and the places that drive the business. Collaborating with ownership and stakeholders Alison is driving the Avanti Footprint. This initiative highlights their sustainable products as well as shaping the Avanti Footprint Foundation, a charitable fund that supports local endeavors to better the circular economy. Alison has also worked on evolving Avanti´s partnerships with product suppliers to include select Business Impact Assessment requirements. This has been both a personal and professional journey for Alison where she has taken time to educate herself on the subject. Alison´s next goals involve working with stakeholders to achieve company certification.

B LAVORNIA (they/she)

SENIOR ENROLLMENT MANAGER, WORLDSTRIDES

B Lavornia serves as the Co-Chair of the Diversity, Equity, and Inclusion Committee for the Higher Education sector at WorldStrides. In their role, they engage with study abroad students and provide consultative support to various teams within the organization on issues related to diverse student populations. Under B's leadership, the DEI committee successfully launched a 36-week Diversity 101 course for WorldStrides employees that addressed topics including implicit and explicit bias, stereotypes, impact versus intent, diversity, accessibility, inclusive communication, and more. A groundbreaking initiative in the field, this course aims to set a new standard by ensuring all employees achieve a consistent level of understanding about themselves, their peers, and our customer base.


USTOA Tour Operator members nominated a coworker in their company, someone who could be seen as a champion in leading and making change as a potential USTOA Future Light. Each of the many nominations were carefully considered by a panel of USTOA Active and Associate members and members of the USTOA Sustainability Committee that included Greg Takehara, CEO of Tourism Cares; Emma Cottis, General Manager Business Systems, Goway Travel; Derek Hydon, President and Founder and Sustainable Growth Champion, MaCher, a certified B Corporation, and Kelly P. Sahner, Chief Commercial Office, Trip Mate, a Generali company. 

We look forward to welcoming and recognizing these two outstanding USTOA Future Lights at the USTOA Annual Conference and Marketplace in Marco Island, FL, later this year.

CONGRATULATIONS TO B AND ALISON!

USTOA thanks Trip Mate for their generous support of the USTOA Future Lights program.


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